Are you right now having trouble selling your product, service talent? If so, maybe you’re looking for love in all the slightly-wrong places.
Yo! It doesn’t matter how good your beef tenderloin is. Don’t try to sell it to a vegan store.
In other words:
When looking for the right client, consumer, distribution market, promotional venue ….always narrow-focus to only those who “get” you. Take some time to brainstorm how your product, service, talent solves problems, needs and fears - then brainstorm up a list of who is reeling most with these problems, needs and fears!
In summary:
Stop looking for love in all the slightly wrong places. You’ll waste time and money and get your heart broken.
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I think that is an interesting point, it made me think a bit. Thanks for sparking my thinking cap. Sometimes I get so much in a rut that I just feel like a record.
Keep up the good work!.
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