Want to feel like your most confident self – every day?

Want to lose weight, tone up and stay healthy – for life?



You don't need to diet.
You need to DO IT.

You need the DO IT Program!

The DO IT Program will give you the psychological tools you need to shift your mindset from "I REALLY should be dieting and working out" - to automatically WANTING to eat and exercise to be your healthiest, happiest self.

These results-proven techniques helped me to lose 20 pounds quickly - in just 3 months – and keep fit and toned for over two years! It would now take an army to encourage me to overeat or snack on junk.

Plus, these tools also successfully shredded 100’s of pounds off 100+ people in my test launch of the DO IT PROGRAM last year!

Here's the deal with why my DO IT PROGRAM is so powerful at helping people lose weight –
even if you've been struggling for decades...

The Journal of the American Medical Association says:

It's not the diet program that matters most in dieting success -- but one's resolve.

Dr. Michael Dansinger, who conducted the research, found that 4 of the most popular diets (the Atkins low-carb diet, the Ornish low-fat diet, the Zone and Weight Watchers) all worked pretty much equally.


As Dr. Michael Dansinger explained:

"The biggest factor in how much weight was lost was not the type of diet plan,
but how long and how closely participants followed whatever plan they were on."


If you're overweight
it's not due to lack of knowledge
or lack of recipes!

It's due to lack of stick-to-itiveness!

If stick-to-it-ive-ness is the most important aspect of accomplishing weight loss, then my DO IT Program is the most powerful weight loss program you will ever find!

It will help make sure your stick-to-it-ive-ness does not get un-stuck – whether you're on your way to losing 10 pounds, 25 pounds, or even 100 pounds.

Thanks to the tools in the DO IT Program...

  • You will feed your body as if you love it – because you do!
  • You will naturally crave food that helps you to thrive at your energetic best.
  • You will not only drop dress sizes – you will drop the size of your stress!


The DO IT Program is for you if...

  • You've tried a range of diets, cleanses and therapies - and none of it has kept the weight off.
  • You often mistake food as the answer to a particular life problem.
  • Sadness, stress, loneliness and boredom each make you want to order up a pizza.
  • You dislike your body - and treat it like you dislike it.
  • Your sizzle has fizzled - and don't know if your sexy is ever coming back.
  • You feel insecure in your relationship or career due to your food and body issues.
  • You worry you will be overweight forever - and ever.

If you relate to any of the above,
I've got good news!

I'm going to motivate you to finally DO IT – live a life you love - in a body you love!

These results-proven tools successfully broke my longterm habit of EMOTIONAL EATING.

I’ve completely re-set my mindset so my brain thinks like a slim, fit person – so I do actions of a slim, fit person!


You know those famous "Freshman 15"? These are the "15 pounds" they say you gain when you start college? Well, "they" was right. Back in college, I stress-ate my way into that "Freshman 15." I also stress-ate myself into a "Bad Break-Up 12." But the most weight I ever gained was after my successful IVF: over 80 pounds of pregnancy weight! This was a veritable ton on my 5 foot 3 frame. After my son was born, I lost 60 pounds. But, that last pesky 20 wasn't going anywhere.

Here's a funny – and unfortunately true story about me - but it could be a story about you, too – or something you can relate to!

Envision this: I was shopping in a clothing store – trying on jeans – or rather, trying to try them on.  I needed to ask for a bigger size.

Then I needed to ask for an even bigger-er size. I couldn't believe it. I was still up a few sizes since I gave birth to my son, Ari.

"I guess I still have more pregnancy weight to lose," I commented to the sales lady.

"Oh – you just had a baby?" she asked – all excited for me. "Congrats! How old?"

"Um... He's two," I answered, softly.

"Two months!" she said. "They're so precious at that age!"

"Um... no, he's two years old," I corrected her.

Meaning? I guess if I was honest with myself (and the sales lady) this was no longer "pregnancy weight". It was "I eat too much crappy food" weight.

How had this happened? Why had this happened?

After all, I knew everything I needed to know about how to eat like a slim, healthy, sexy person.

Yet somehow there was a big gap between what I knew I should eat – and what I actually ate.

Shortly after this "Clothes Encounter of The Embarrassing Kind," I went to the doctor's for a check-up. I saw more painful proof on the scale that, yes indeed, my weight was at an all-time high.

Plus... I also learned my cholesterol was high. Yeesh! That was a first!

As if that wasn't a big enough wake up call, I received a literal wake-up call – via my cellphone - from my good friend, Jonathan Fields.

"Hey Karen," his message began, "I just wanted to let you know your interview you did for The Good Life Project is up! I emailed you the link! Hope you like the video!"

I clicked the link – I was shocked to see how chunky I appeared! Yes, even though I was dressed in a mumu sweater and baggy genie pants so as to try to hide the harsh truth – this drapey affect wasn't working. At. All.

It was interesting listening to my interview with Jonathan – because, ironically, a lot of what I talked about was how disciplined I am when it comes to my writing and designing.

I found it intriguing how I could be disciplined in front of my MacBook Pro while being completely undisciplined around Mac and Cheese.

I became curious about the topic of stick-to-itiveness.

Why can we stay disciplined in some areas –
and lose total control in other areas?

How can we create new habits
which truly stick with us?

I decided to research stick-to-itiveness. I've always loved researching psychological tools - then finding a way to tweak them and merge them - so these tools become especially powerful life-changers.

I started my research by going all the way back to Aristotle – then forward to Freud and Jung. Next up I researched modern day cognitive therapy and Neural Linguistic Programming. Plus I read up on the latest in positive psychology from Martin Seligman and a fascinating system called "The Work" by Byron Katie. I took the best of what I gleaned - then created what I call my Inner Power Tools - which double as Thinner Power Tools.

Gretchen Rubin, best selling author of
The Happiness Project
has enthusiastically loved my research tools, saying:

"Karen Salmansohn packs a library’s worth of proven insights into all she does!"

Tim Ferris, the best selling author of
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss
has kindly said about me:

"Karen Salmansohn is an expert on psychological research studies to help you get to higher levels than your previous bests!"

Here are some of my Inner Power Tools from my Do It Program
which will help YOU to get to your ultimate best...

Inner Power Tools:

Stop And Swaps

Mental Tweaks

Belief Blasters

Thought Shifts

Speed Bumps

Bite And Flight Reversals

Pain Relievers


Hedonistic Swapsters

A Grand Quest

I personally gave these tools the most rigorous test possible: My last 20 persistent pounds of so-called "baby weight."

The result?

I finally did DO IT.
I lost those 20 pounds.

And I lost them pretty easily. Bada Bing. Bada boom.

The weight came flying off me in just 3 months!

Above is a photo of what I look like now – after my DO IT Program – 20 pounds lighter. Yep. No more mumu sweaters or baggy genie pants!

After two years of not feeling disciplined around food and fitness - I got myself back into my skinny jeans.


  • It had nothing to do with any fancy diet program.
  • It had nothing to do with a cleanse or a magic diet pill.

In fact, I didn't go on a diet at all.

I used my Inner Power Tools
to help me to FINALLY view:

  • Tempting foods as less tempting!
  • Working out as highly tempting!

These tools not only worked for me – they shred 100's of pounds off of 100's of people who used them in a beta test launch.

I'm excited to give you these Inner Power Tools - so you too can start to think like a slim, fit person - and create a permanent paradigm shift in how you now (and forever) "view and do" eating and working out.

The DO IT Program is about re-training your brain to view living a healthy lifestyle as a natural habit – so you want to DO IT for life!

The DO IT Program is a self-paced course -
that you can download instantly -
and begin listening to today.

You have indefinite access to the program, and there are no timelines you need to follow. Pick up where you left off later on, and take as long as you like!

Feel and look good for good.

Join me now for only
(for a limited time only)
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Why the DO IT Program is different
from other diet programs:

The DO IT Program is not a typical diet program – because it's not focused on hyping nutritional menu recommendations! I believe we all know the "do's" and "do not's" of eating healthfully.  In fact, I've even joked these are more like "duh's" and "duh-not's!"  It simply (and powerfully) keeps you psyched to reach for the "duh's" to eat - and resist the "duh-not's"!  The DO IT Program serves as a powerful catalyst to make sure you stay on whatever healthy diet plan you personally choose!

(Pssst… I'm going to let you in on a secret about this program! These tools also work universally on other stuff you want TO DO too! Stop smoking. Stop over-spending. Stop being disorganized. After you're done applying these tools to food, you can apply them elsewhere as well!)

The DO IT Program offers a range of
emotional & mental tricks
to make sure willpower sticks!

I personally recognize how, for many of us, our relationship with food can be love/hate. I'm eager to teach you to finally enjoy a more loving relationship with food – and yourself!

I believe you deserve to:

  • Love your body – heck, be downright crazy for it!
  • Try on clothes – and feel good in them – without having to endure embarrassing back and forth with the sales associate.
  • Walk into a room feeling like a hottie – instead of a nottie.
  • Feel full of vitality and confidence to accomplish all you want!
  • Love your life!

I designed this program from my heart –
because I'm passionate about helping you!
I know these tools work!

Some success stories...

So, who am I?

If you don't know me (hi there!) I'm Karen Salmansohn, a best selling author – who's sold over 1 million books. Plus, I'm a columnist for Oprah and Psychology Today. I've been a featured happiness expert on The Today Show, The View, CNN, Fox, and Bill Maher's show.

I'm known for creating inspiring, life-changing, feisty books and programs for people - "self help for people who wouldn't be caught dead doing self-help!" I'm also an award winning designer – known for my stylishly designed inspirational posters – which have gone viral – and attracted around 300,000 fans on Facebook! I'm a big believer that a "spoonful of eye candy helps the self-help medicine go down." (Indeed, neuroscientific studies show people learn and retain information better when words are mixed with images.)

Some quirky insider info: I've shared love tips about men with Madonna. I've swapped writing tips with Goldie Hawn, Deepak Chopra, Peter Guber, and Tony Hsieh. I've enjoyed seeing my work featured by Julian Lennon without me ever sending it him! I'm honored/tickled that Eminem featured my best selling book, How to Be Happy, Dammit in one of his music videos. Plus I've even talked the art of funny writing with Jon Stewart - who told me how much he loves the humor in my writing. He even gave me an official blurb saying so:

"Karen Salmansohn has the spirit
and sass of a stand-up comic."
– Jon Stewart

I am a big believer that laughter helps kick your ego to the curb –
so you stay open to un-learning negative beliefs and habits –
and re-learning positive beliefs and habits. Which brings me to

Why the DO IT Program is different
from other diet programs:

The DO IT Program is not only a speedier path to your sexiest, most confident self, it's also the most fun path. I'm a big believer in the power of fun. I love fun so much so that I gave a TEDx talk all about how "Fun is a high Performance Fuel" – which included research supporting how people learn info and retain it far better when they're in a fun frame of mind!

Dale Carnegie said, "People rarely succeed unless they have fun in what they are doing."
I agree.

With this in mind, the DO IT Program is loaded with humor! For the first time ever, you'll love the process of slimming down and toning up! You'll be doing a lot of laughing – at yourself and at your life - which I especially want you to do.  I personally recognize how dangerous Self-Loathing and Depression can be!  This Evil Duo loves to team up and pressure you to visit the refrig’ MORE and the gym LESS!

Psychologists say it takes anywhere from 21 to 30 days to create a new habit. I've decided to go the full 30 days for this program - to make sure these tools are fully etched into your mind and spirit.

By the end of our 30 days together, you'll not only have lost weight and feel more toned,
you'll love yourself and your life more, too!

Feel and look good for good.

Join me now for only
(for a limited time only)
Add To Cart »

Join now and you'll receive:

4 Different 60 – 90-minute Webinars

Neuroscientific studies show people learn and retain information better when words are mixed with images.  With this in mind, the DO IT Program's webinars are loaded up with stylishly designed slides – as I share my research, insights and tools with you.

Recordings You Can Listen to - Anytime - Anywhere

The DO IT Program is a previously recorded program. I've made it easy for you to listen to it whenever you want. You can listen to the audio portion of the replays with any iDevice via iTunes. And you can watch the webinars (with the slide presentation along with the audio) on any kind of computer!

30 Days of Wallpower Posters

I want you to turn ordinary mere mortal willpower into what I call “WALLPOWER.” And so I will be giving you a month’s worth of my WALLPOWER inspirational posters. Yes, you will get 30 high resolution motivational posters for you to print and put up on your walls, hide in your wallet, or tape to your desk, to motivate you to stay on path – heading forward to fab – instead of backwards to flab.

SPIRIT Coaching Calls

I believe it’s very healing and cathartic to hear other people’s personal stories of struggles, fears, vulnerabilities and weight gain  – so you know you’re not alone in the diet and fitness challenges you’ve been dealing with! I’m thereby including two different recordings of “MIND BUDDY SPIRIT Coaching Calls” – where I read real people’s personal questions, then share heart-felt, empowering coaching advice.

The 4 weeks – clearly explained:


Get immediate tools to conquer immediate gratification! You'll learn to create a permanent paradigm shift in how you think about food – so it’s far less magnetized.

In this first week, I’m sharing a timeless Aristotle philosophy – on the topic of "True Happiness" - or what he called "Eudaimonia" – which will create a permanent paradigm shift in how you view food - increasing your stick-to-it-iveness for slimming down and becoming your highest self.

Quirky Factoid: I named my son Ari as a wink to Aristotle's name – because I love Aristotle's philosophies so much! Back in 300 BC Aristotle wrote a lot about pleasure, patience, effort, consistency, impulse-control, moderation and true happiness – all topics which wound up doing double-duty as wisdom and insights on discipline and weight loss. Interestingly enough, a lot of what Aristotle wrote about matched up with modern research studies on what creates discipline and long term habits – which I will be sharing too!

WEEK #1'S "DO IT" TOOLS: I will give you helpful methods to decrease your craving for the immediate gratification pleasure of food - and increase your craving for the long-term happiness which comes from becoming your best possible self. In particular, I will give you specific "Inner Power" tools to take the pulse out of impulse eating. Yep – we're gonna knock those food impulses down dead in their tracks.


It’s not just WHAT you eat – it’s WHY you eat!
You’ll get powerful techniques to disconnect from your personalized WHY.
You’ll more fully understand and release whatever “emotional hypnosis” keeps you
spellbound to overeating (aka: your childhood, fight and flight instincts, etc).

According to psychologists (going back as far as Freud) the main reason why we do some of the goofier things we do is because of 1 of 2 things:

  1. You want to escape pain.
  2. You want to snag pleasure.

In the world of food, often when you choose the latter, you're doing it in the hopes of accomplishing the former. You're seeking distraction from the pain of anger, stress, fear, grief and self-loathing. The good news? We're going to be creating a paradigm shift on pain and pleasure. We're going to make them your dieting buddies – by viewing them with what I call a "bi-focal lens." You will learn more about why your real trouble is not with food - but with anger, stress and love. You simply punish yourself – or block yourself from feeling – via food. Plus I will explain more about how you basically use food as an excuse to avoid doing and feeling other things.

WEEK #2's "DO IT" TOOLS: I will give you techniques to disconnect from what I call the "Bite or Flight Response" – so you can stop eating for emotional reasons – and instead eat to give yourself (and your soul) the energy needed to become your highest self – and lowest weight! Plus, we will time-travel back not only to ancient cavemen time's – where we explore why we're wired for "Fight and Flight" – we will also travel back to that ancient history called "Your Childhood," and re-explore your beliefs around food and fitness.


Re-Train your brain on a neurological level with a range of
Neural Linguistic Programming Techniques – thereby truly
shifting how you think and feel about food and fitness!

In week 3, you will get a drawer chock full of Inner-Power Tools which double-duty as Thinner-Power Tools – a range of Neural Linguistic Programming Techniques which  will keep you in your "highest power" – to last a lifetime!  For example, how about: Pain Relievers,  Pleasurizers,  Hedonistic Swapsters, Negative Thought Antidotes, and Meditations. These are all incredibly powerful!

Plus my Neural Linguistic Programming techniques include getting you to talk about food with a New Vocabulary Menu. As a result, you will have more stick-to-it-ive-ness when it comes to walking your talk of DO IT-ing.  You'll not only change what goes into your mouth – but also change the words you allow to exit your mouth. Beginning with banning the word "diet" — because if you really want to get slimmer and healthier, you're not "on" a diet – you are on a DO IT.

WEEK #3'S "DO IT" TOOLS: I'm going to give you a smorgasbord of Inner-Power Tools to make DO IT-ing feel fun and playful! Want some free samples now? Okay. You got it! Here's a taste from your New Vocabulary Menu.

FORWARD and BACKWARD: Every food you choose to eat either moves you forward to fab – or backwards to flab. So when you look at a food, I will have you ask yourself: "Is this a forward food – or a backward food?"

APPRECI-EAT: This word is all about slowing down the eating and thereby tasting food more – so you'll want to eat less. Studies show that if you eat more slowly, you allow your body the needed time to signal to your brain that you are full — which is usually 20 minutes. So you will no longer just eat meals and snacks – you will appreci-EAT them!


Get a range of trouble-shooting techniques to last a lifetime –
for whenever your willpower starts to head into "wontpower."

This final week you’re going to ensure your stick-to-it-ive-ness lasts the test of time - and stays stuck even if you hit a few bumps in the road ahead. You'll learn exactly what to think, say, do, drink, eat (and even wear!) if your  willpower starts to head into "wontpower." For example, I'll show you the stick-to-it-ive power of creating a "whypower" to increase your willpower!

WEEK #4's TOOLS: I will be sharing more Inner Power tools – powerful long-haul tools to last a slim and toned lifetime. Yep! I'm going to bolster up your stick-to-it-ive-ness so that eating healthy and working out feel like natural habits for life! Plus I will teach you how to turn the FIRE back on your DESIRE whenever you start to feel tempted to fall off the bandwagon.

These long-haul-tools
will help you to...

  1. Elevate the standards you have for your life.
  2. Work a lean and mean pair of stimulus-response muscles.
  3. Jack up your positive beliefs about yourself - because you become what you believe.
  4. Re-wire your subconscious so that YOU BE DA BOSS OF YOUR CEREBRUM, BABY!

Some more of the many beneficial results you can expect from the DO IT PROGRAM...

  • You will shift your mindset from "I REALLY should be dieting and working out" - to the mindset of automatically wanting to eat and exercise to be your healthiest, happiest self.
  • You will feed your body as if you love it – because you do!
  • You will naturally crave food that helps you to thrive.
  • You will feel far more confident in all areas of your life.
  • You will feel more frisky (wink, wink).
  • You will find yourself filled with enthusiasm to seize the day - rather than merely seize that doughnut!

Oh – and if that's not enough to make you feel
supported, loved and motivated –
I've got a range of POWERFUL BONUSES from
some of my favorite inspiring people –
valued at over $199!

Bonus #1: The Jumpstart Meal Plan

The Jumpstart Meal Plan, which will help familiarize you with proper portions, balanced meals, clean eating, and calorie control, is just a starting point—swap in recipes and foods you love, and make it your own. Each meal features a satisfying mix of protein, carbs and good fat to curb cravings and keep you satisfied. After a while of following the meal plan, you’ll get a feel for portions, nutrient combinations and calories, and you’ll be able to more easily create healthy, balanced, calorie-appropriate dishes on your own.

Bonus #2: The Beauty Diet

Jump start your resolutions with a beauty diet! Say goodbye to diets that leave your stomach growling and your skin dull. Instead, radiate with this quick-start guide to eating for beauty. You'll get insider access to the 18 foods you should load up on!

Bonus #3: The Power of Mindful Questions

We ask ourselves questions all the time. The problem is, many of those questions are tinged with negativity and actually shut down our own intuition and wisdom. This bonus will help you to increase your wisdom and decision making capacity simply by changing the quality of your questions. Jen will lead you through a process to tap into your innate heart-brain intelligence and guidance. It’s powerful, quick and fun.

Feel and look good for good.

Join me now for only
(for a limited time only)
Add To Cart »

It's time to refuse to lead
a settle-for it life!