Brand Honey Consulting Program
Ever wonder why certain products, services and companies break through the competition and sell bigtime – while others don’t? It’s all about your branding.
In today’s crowded marketplace, the quality of your branding affects the amount of clients you attract, the type of clients you attract and the amount of money you can charge and make.
I want to teach you the exact methods I’ve used to become a CLIO-winning, Senior VP Creative Director in advertising (in my twenties!) – then go on to become a successful entrepreneur and best selling author – attracting extreme engagement on my social media page (often reaching 40 million people a week) – going viral with many hundreds of posts – and selling literally millions of books. I’ve built a following of more than 1.5 MILLION fans – all potential clients – simply by incorporating the secret sauce of what I call BRAND HONEY.
If you’re right now thinking of starting a new business – or growing your existing business – my BRAND HONEY PROGRAM will help you to increase both your customer reach and revenue – and refocus on creating a brand which is an industry leader. Plus I will ensure your brand is consistent in all interactions – from website, social media, in-store etc…
Basically, I’ll give you the tools you need to create the “honey” to bring in the money – and take your business to the next level.
Know this now: The world is constantly changing! You must change with it!
Nowadays both companies and individuals must constantly reinvent who they are and adapt with innovative branding to stay thriving and successful! These days, safety is the new dangerous! Safety is the new STUPID! You gotta WOW or DIE!
Happily, you don’t need to work longer hours to increase your success. You just need to work smarter, more innovative hours!
I will give you tools to break free from creative blocks, humdrum marketing, focus deficit disorder, indecision mania, limiting beliefs, negative patterns, and analysis paralysis – or whatever is stopping you from moving forward as your most powerful, successful brand.
My acclaimed BRAND HONEY PROGRAM has already helped many brilliant-but-stuck people – just like you – flourish and thrive in their business.
Working with me is like getting “creativity insurance” that your business/service will be packaged at its most magnetic-best for attracting passionate fans, eager clients, and abundant sales. After all, it’s not just what you got, it’s how you package it! You’ve got to be memorable and relevant and remarkable to break through the noise so people pay attention and sing your praises.
Speaking of sung praises….
“If you’re not happy with what you’re getting, maybe you need a whole new plan. Karen Salmansohn offers you one. Start now!” – Seth Godin, NYTimes Best Selling Author, Marketing Linchpin
“Karen Salmansohn merges psychology and cutting-edge research with her unique feisty humor to empower you to push through limiting beliefs and zoom towards your goals! She’s a rockstar at igniting your sense of what’s possible, then sharing the tools to get you there.” – Jonathan Fields, entrepreneur + author Uncertainty: Turning Fear and Doubt Into Fuel For Brilliance
“Salmansohn is a powerhouse of a business woman, succeeding in a competitive industry. Her insights are right on and universally valuable for people in all kinds of careers, and in all phases of their career.” – Keith Krach, Founder and former CEO of Ariba
“Self-help needs help. It can be tedious. It can be preachy. It can be dull and holier than thou. It’s an embarrassing part of the book store to be caught in.
Unless you’re with Karen Salmansohn. She is a former copywriter (in fact she named the Burger King Croissanwich®) and she has great knack for reducing wisdom to memorable words.” – Danny Gregory, NYTimes Best Selling Author and Founder of Sketch Skool
“Want to find your inner brand and monetize it – build your growing empire – or write that damn book? Karen Salmansohn will wow you with her creativity and business insights and help empower you to reach your goals!” – Stella Grizont, Managing Director Ladies Who Launch
Below you will find…
1. An example of a powerful brand I created.
2. My methodology behind my BRAND HONEY PROGRAM.
3. My consulting fees.
A BRAND HONEY CASE STUDY:
NOTE: I work with entrepreneurs and businesses of all kinds. I specialize in helping entrepreneurs and thought leaders in the wellness industry, fashion, cosmetics, food and a range of online businesses. However, I’m purposefully offering this particular case study about a law firm – so as to show you my range in creative branding solutions for any and all businesses.
THE BRANDING PROBLEM: Andrew Hale came to me with a problem. His website for his law firm was so jam-packed with info, it didn’t clearly inform what his law firm did – which was specialize in defending police officers in some of the biggest police misconduct cases in the country. He was winning lots of cases in his field – but his website did not make it clear he had a specialty – plus, made him look disorganized and unprofessional.
THE BRAND HONEY SOLUTION: First I narrow-focused the design of Andy’s site so it was simple, visually compelling and easy to read. I gave him a clear tagline which immediately communicated his specialty: “We’re dedicated to serving and protecting those who serve and protect our communities.” I also made sure the feeling of his site appealed to his target audience (the police) by making his site an appealing “royal police blue.” Plus, I created a wildly popular section called “Hug A Cop” – with inspiring stories about police who are out there doing good in the world. Then I gave his website copy a thorough interrogation that resulted in a complete re-write – so his “brand differentiator” was powerfully clear on every page.
As a bonus I brainstormed up an organization he now runs – called “Whole Truth Project” – which serves to counter an organization called “Innocence Project” – which often does not defend truly innocent people. In fact, Andy told me he often finds himself defending his police clients against the “Innocence Project” in court – and so “Whole Truth Project” was born – to tell the “whole truth” about these often unfair court cases.
Finally we applied the right levers to his social-media presence, creating what has become a crazy popular Facebook fanpage for Andy – which quickly reached over 50,000 passionate fans. Plus Facebook analytics reports Andy’s FB page often reaches 750,000 to 1,500,000 people a week!
Added bonus: The success of Andy’s page not only improved his ability to attract new clients far more easily, it’s also garnered him a spot on a TV show (Crime Stoppers) and the opportunity to produce an award winning documentary movie (“A Murder In The Park”) which was picked up by Showtime and Amazon Videos. Plus Time Magazine named Andy’s documentary as one of the “15 most fascinating crime stories ever told”!
What is my methodology for BRAND HONEY?
1. It begins with your BRAND HONEY Worksheet – which gives you the step-by-step to really jackhammer-drill-down so you start to view your brand in a brand new way – by answering a wide range of revealing questions about mission, strategies, target audience, “back story,” intrinsic benefits, extrinsic benefits, (b)lame excuses, fears, needs, vulnerabilities, strengths, patterns, plans, etc. Although I’ll be asking you to dig deep, this worksheet is fun. Many clients have even referred to it later as “The Fun Sheet”!
2. After you whisk me your answers, I will get down to the business of your business – devoting up to 2 hours learning about your brand – and brainstorming empowering ideas tailored specifically for your mission, passion and strengths.
3. Then it’s time for our 1-hour one-one-one session, where I’ll share my many insights and creative ideas. I will empower you to uncover blind spots, and according to your requested needs, you will receive a range of content ideas, visual ideas, creative ideas, marketing ideas, social media ideas, plus have a list of focused next steps.
What might you expect to receive in your empower-hour?
- a better understanding of what makes your brand a true leader – and how to appealingly communicate your “intrinsic” and “extrinsic” benefits to your target audience
- an awesome new logo idea
- magnetic taglines and/or short text “zingers” to enliven your marketing
- unique website and webinar ideas – with captivating looks that turn your audience into hungry customers
- more “authentically you” marketing (for a more “authentically you”-sized bank account)
- social media campaign ideas that are designed to go viral
- new soul-satisfying business opportunities to aim yourself at — as well helpful guidance for creating an actionable plan to implement suggestions.
NOTE: It’s up to you what we focus on – which you can tell me more about in your BRAND HONEY questionnaire.
Ready to start creating the brand honey that brings in the money?
There’s no time like now to start creating a vibrant, fulfilling business that excites your mind and spirit – while magnetically attracting copious customers!
Best value: pay in full – $729.00.
Invest over 2 months – $394.45/month
What’s my hourly fee – without the BRAND HONEY PROGRAM?
If you want to hire me for ongoing “brand consulting” either after or in lieu of the BRAND HONEY PROGRAM, my hourly fee is $400.00 an hour, and there’s a 3-hour minimum. You may purchase a 3-hour block of consulting time now if you like.
BONUS DISCOUNT! Say YES to my BRAND HONEY PROGRAM now and get more 1-on-1 power-time at a discounted rate!
BRAND HONEY Full Dominion (terrific value!) – This 1-on-1 program includes everything listed above, PLUS 2 extra hours of one-on-one power-time with me to do with as you will! Achieve Full Dominion of your brand for just $1497 ($2000 Value!) Click to sign up for BRAND HONEY Full Dominion
WANT EVEN MORE BRAND HONEY? SPEND THE DAY WITH ME IN MY NEW YORK OFFICE!
This special VIP DAY opportunity includes:
- Dinner with me the evening before your VIP Day for casual getting to know each other time. As I mentioned in my TEDx talk, fun is a high performance fuel! And so FUN is how I start and lead this VIP one-on-one time together.
- The BRAND HONEY Worksheet plus I Get Down to Business with Your Business before your meeting
- A full 8 hours BRAND HONEY-ing your gremlins and blocks to realizing your Big Vision – in my downtown office – in New York’s creative epicenter: the Village!
- Copious coffee and healthy food to energize the brand honey brainstorming!
An application is required for the VIP Day. Please click here for more information and to submit your application online or to request more information about this exclusive program. Click for the Online Application
What’s my background?
I started off my career in advertising and became a Senior Vice President Creative Director in my twenties – even winning a coveted CLIO in my first 6 months in the ad business. Since then, I’ve been brought in as a creative consultant and brand strategist for companies (big and small) – as well as individuals (of various professions) – helping them to create highly remarkable brands – which then become highly marketable brands! Some of the big companies I’ve brand-stormed for include: Kodak, American Express, Haagen Dazs, Close up, Colgate, Motrin, Avon, Revlon, L’Oreal, MTV, Nickelodeon, E!, and then some.
I’ve written, designed and sold over 30 different books to the top publishing houses in the country – with about 2 million copies of my books sold nationally and internationally to my passionate and growing fan base – which includes around 1.3 million Facebook fans, around 50,000 Instagram fans and over 35,000 Twitter followers. Facebook analytics reports my Facebook page reaches between 2 million to as high as 45 million people per week. Plus, I’ve helped other entrepreneurs, authors and thought leaders get their books written, designed and published – and helped them to create a highly viral social media presences as well.
I’ve been written up for my business savvy and best selling books in Fast Company, Business Week, NYTimes, Chicago Tribune, Philadelphia Inquirer, LA Times, Marie Claire, Cosmopolitan, Time Magazine – and then some.
“Karen Salmansohn is a big brain in high heels.” – Goldie Hawn, actress and founder The Hawn Foundation
If you’ve been reading all this while mulling over the idea of the BRAND HONEY PROGRAM and are now ready to start pouring on the brand honey, the time is now, the link to click is here! BRAND HONEY – Yes